ROSCE, a family-run business started in 2003, was founded by Chelsea who wanted to make her late father’s dream a reality. Chelsea's father was an avid tennis fan and the famous incident of Chris Evert’s lost diamond bracelet during a tennis match sparked the creation of ROSCE - a brand focusing on tennis jewelry.
The modern world requires a stronger focus on affordable fine jewelry. As a direct-to-consumer brand, the traditional notion of 300% markup is not our style. We sell premium tennis jewelry at prices that are easy on the wallets by removing the middlemen and retail spaces.
Chelsea noted, “It’s great to see women buying jewelry for herself. More and more women are doing this now, it is not a pipedream anymore”. We are committed to assisting females with this important transformation.